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YENİ PAZARYERİ DEVİ

Tarafından Gönderildi MarketplaceUser 09/09/2018 0 Yorum Yap

 


YENİ PAZARYERİ DEVİ

 

Online Pazaryeri siteleri karmaşık olabilir ve kazanılan her kuruş zor elde edilmektedir. Ülkemizde bir elin parmaklarını geçmeyecek sayıda pazaryeri sitesinin olma sebebi, bu sitelerin koordineli ve işi bilir kişiler tarafından uzun ve yoğun bir çalışma ile ortaya çıkarılmasıdır.

 

Sonuçta, sürekli gündelik akış içerisinde, ihtiyaçları ve istekleri zaman içinde değişen katılımcılar ve satıcılar ekosistemi ile uğraşıyorsunuz. Hem çevrimiçi işlemlerde hem de çevrimdışı etkileşimlerde ortaya çıkan pazarlar organik ve dinamiktir.

 

Bu dinamizm, pazaryerleri için muazzam bir avantaj olabilir. Sağladıkları doğal ağ etkileri, eşsiz bir döngü yaratır. İşlemler arttıkça, katılımcılar daha çok meşgul olurlar.

 

Bir alıcı, e pazaryerindeki herhangi bir ürünün kalifiye olduğuna karar verdikten sonra, işlemi gerçekleştirmenin platformunuzdan daha kolay bir yolu olmadığından emin olmalıdır.

 

Örneğin Pazaryeri sitelerinin en yenisi ve iddialısı olarak 2017 yılında sektöre giren www.bpazar.com’u ele alırsak fark yarattığı pazardaki kilit unsurları doğru kullandığı için BPazar kısa sürede birçok engeli aştı.

 

Şöyle ki,

 

Bir pazarın faaliyet göstermesi ve işleyişini sürdürmesi için, her iki tarafın da pazarda ticaret yapmasını ve bunun dışında kalmamayı istemesi gerekir. Örneğimize dönersek BPazar hem alıcıyı hem de satıcıyı platformda tutmak için üç geniş teşvik kullanıyor: güven, rahatlık ve farklı dil seçenekleri Türkçe, İngilizce, ve Arapça…

 

BPazar müşterilenin, güvenini en kaliteli ürünleri satan, çözüme yönelik müşteri memnuniyeti sağlayan mağazalarla çalışıyor. Bpazar mağaza sözleşmesindeki tüm şartlar müşteriyi korumakta. Örneğin bir mağaza müşteriyi mağdur ederse, ürününü geç yollarsa, yada ayıplı ürün yollarsa sözleşmesi fesih ediliyor ve müşterinin zararı BPazar tarafından karşılanıyor.  Zaten mağazaları çok büyük bir titizlikle seçen bpazar yetkilileri ve siteden alışveriş yapan bpazar müşterileri şu an için işleyişten oldukça memnun. İnternet üzerindeki şikayet sitelerinde tek bir şikayetinin bile bulunmamasıda bunu ispatlar nitelikte.

 

Bunun yanında bpazar komisyon oranlarının diğer tüm pazaryerlerinden düşük olması ve mağaza ödemelerinin haftalık yapılması da BPazar ı rakiplerinden ayırırken alıcıya da daha düşük fiyatlar ile ürünü satın alma olanağı sunmuş oluyor.

 

Bununla birlikte, çoğu zaman göz ardı edilen ve BPazar’ın sağladığı şey, hem güvenin hem de kolaylığın sunuluyor olmasıdır. Üç dilli bir site sunarken mağazaların ürünlerini de ücretsiz olarak Arapça ve İngilizce’ye çevirerek satıcıya ekstra maliyet getirmeden fayda sağlıyor. Alıcıya bakan yönü ile kapıda ödeme seçeneği sunması güven dinamiğini en başından sağlaması anlamına geliyor.

 

Ne diyelim umarım bpazar başladığı gibi devam eder ve nice büyük başarılara imza atar.

 

E Ticaret Uzmanı

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